As a freelance webmaster, this is where my creative juices flow the most. A passion to do my best creative work inspired by my client's vision is my primary goal and comes natural for me. Businesses have websites not only have a presence on the internet, but to connect with their clients, promote their business to prospective clients and drive revenue. Yes, let's face it; having a fantastic website with high rankings and visibility is a growth engine for any business. In fact, for some businesses, it is the primary growth engine. Having worked with hundreds of small business owners in the technology field; what I've discovered, is that small businesses need help to compete with local and larger multi-scale competitors. I've seen too many cases of small business failure due to a lack of growth by depending strictly on word of mouth and antiquated marketing methods. In this era, very few people see or are compelled to take action by old fashion marketing that's been around for years. Furthermore, word of mouth, a powerful marketing engine, has been deteriorating through the last 5+ years due to globalization. Let me explain, consumers move more often than ever before. They change their minds and like to try new things. Consumers are fascinated by whatever is new or original now matter what it may be. People, including myself (and likely you) are bombarded with digital marketing promoting products or services at low prices due to lower overhead, larger scale and expert webmasters driving volume. Even if the product or service is inferior; which in most cases it is, consumers have a disposable methodology more than ever before. What this boils down to is the deterioration of consumer loyalty. I'm not suggesting it no longer exists; however, we are seeing it impact small business at an unprecedented rate. Opening up you eyes to this reality is step one; you can count on me to help you through it, you must stand out from the crowd. That's the key.
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